Press & Recognition
Selected press coverage and Apple App Store editorial features documenting Calm's emergence as a destination for original artist partnerships, exclusive commissions, and wellness music innovation.
Period 2020 – 2026
Role Music Strategy & Licensing Lead
Platform Calm · $2B Valuation
How Top Pop Songs Could Help You Sleep
App Store Today Tab editorial feature dedicated to Calm's Sleep Remix Series — covering partnerships with Ariana Grande, Katy Perry, Shawn Mendes, Post Malone, Jhené Aiko, and Kacey Musgraves.
Meditation's New Gurus: Why Acts Like Harry Styles, John Legend Are Signing With Wellness Apps
Billboard's definitive investigation into how Calm became the leading destination for A-list artist partnerships in wellness — reframing wellness apps as a serious music industry partner.
The Rise of Meditation Music
The FADER's 2024 cultural analysis of meditation music as a maturing genre, with Calm at its center — framing wellness music as a genuine creative and commercial force.
Post Malone, Ariana Grande, Shawn Mendes Will Drop Sleep Remixes
Rolling Stone Pro's coverage of the landmark UMG Sleep Remix Series — transforming major-label hits by seven artists into hour-long sleep compositions.
Diplo Made a Bunch of Calm Tracks and They Actually Slap
Mashable's coverage of Diplo's exclusive Calm collaboration — reaching a mainstream tech and culture audience and validating the platform's ability to attract top-tier electronic artists for original wellness content.
Hear the New Music of Mindfulness
App Store Today Tab editorial feature. Calm named as a pioneer in mixing music and mindfulness — alongside Endel and Headspace — with quotes from John Legend, James Blake, Grimes, and a UC Berkeley neuroscientist.
Wellness Music Therapy — Calm App, Moses Sumney
Vogue's coverage of wellness music as a cultural movement, with Moses Sumney's Calm collaboration as a centerpiece — reaching a mainstream lifestyle audience.
Laraaji Shares New 75-Minute Track 'Alignment' via the Calm App
Crack Magazine covered Laraaji's exclusive commission, naming Calm alongside Moses Sumney, Toro Y Moi, Julianna Barwick, and Diplo as defining a new era of artist-led wellness music.
Calm's Artist Collaborations Will Help You Connect With Your Favorite Artist While Supporting Mental Health
"Calm's artist collaborations will both help you connect with your favorite artist in a more personal way, while also supporting your mental health. Seems like a win-win." Coverage spanning Camila Cabello, Rosé, and the broader artist wellness program.
Julianna Barwick Releases Three Tracks on Meditation App Calm
Coverage of the Ninja Tune exclusive: three extended versions of tracks from Barwick's critically acclaimed Healing Is A Miracle, with Calm receiving a 30-day window.
Keith Urban Teams Up With Calm App For An Hour-Long Sleep Song
Coverage of Keith Urban's "I Am Home" — an hour-long original composition created exclusively for Calm, with Urban describing approaching the track "from a vibratory place."
deadmau5 Uploads 'Flow and Focus' Playlist to Calm Meditation App
Electronic music press on the deadmau5 / mau5trap exclusive, noting "exclusive music seems to be a key pillar of Calm's business strategy."
Taylor Gray
Music Strategy & Licensing · Calm · 2020–2026
All links verified at time of compilation.
For portfolio use only · Confidential